Bollywood Is Losing Its Audience — And OTT Is Becoming India’s Real Cinema
For decades, Bollywood ruled without competition. One Friday release, a superstar’s face on the poster, three songs, predictable drama, and India would rush to theatres like a ritual. It wasn’t even about quality — it was habit, culture, and limited choice. But that era is gone. Today, let’s stop pretending. Bollywood Is Losing Its Audience, … Read more